Fig 01 — Three Partners — One Team

Apex Advisory — The Firm

The People Behind the Work

Honest. Experienced.
Unafraid to say what needs saying.

Three partners. One standard. When you call Apex, you get the people whose names are on the door — not a graduate with a template and a deadline.

Meet the Team
Tasmanian Based
Austraia Wide
Senior Lead
ASX & Private
Fig 02 — Headquartered in Hobart

The Firm

Why Apex Exists

Apex Advisory was founded by three partners who’d each spent careers at the top of national or international firms — and chose to bring that experience home to Tasmania. The premise was simple: mid-market businesses deserve the same quality of advice as ASX-listed companies, delivered without the bureaucracy, hand-offs, and overhead that big firms charge for.

We work across the moments that matter most to a business — when a deal needs to close, when capital needs to come in, when pressure builds and a way through has to be found. The work is serious. The people doing it should be too.

Tasmanian because we choose to be. Each of us has run complex national and international mandates. Each of us has chosen to base that work here. The result is a firm with big-deal experience and small-firm responsiveness — and clients who get senior people, not handovers.

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The Team

Three Partners.
One Standard.

These are the people you’ll actually work with. No graduates running the engagement, no junior hand-offs. The names on the door run the mandate.

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01
Managing Director - Strategic Advisory

Tim Booker

Restructuring
Turnaround
Complex deals at the top end of the market
timbooker@apexadvisory.com.au
02
Partner - Corporate Finance

Anthony Hawkins

CFO-level financial thinking
Modelling
Strategic Reviews
Board Reporting
anthonyhawkins@apexadvisory.com.au
03
Partner - Business Recovery

Adam Johnston

Insolvency
Voluntary Administrations
Safe Harbour
Business Recovery
adamjohnston@apexadvisory.com.au

The firm you call when you need it done right.

A confidential first conversation.
No formalities, no pitch deck. Just the work.

— Apex Advisory